Brent Rippentrop

An expert in finance, marketing, and business development, Mr. Brent Rippentrop led a highly successful, 30-year career with Deere & Company. A highly valuable asset to the company, Brent Rippentrop maintained the unique position of growing with the company over the course of his professional career. Brent Rippentrop commenced his career with Deere & Company as an accounting intern for John Deere Waterloo Tractor Works. Upon his graduation from college, Brent Rippentrop joined Deere & Company on a full-time basis as an Internal Auditor for the company's North American factories. In subsequent years, Brent Rippentrop ascended quickly through the ranks in roles such as Systems Analyst, Financial Analyst, and Manager of Business Development, among others. Brent Rippentrop's commitment to professional development and growth led to his being offered the position of Director of Rental Marketing of the Construction and Forestry Division. In this role, Brent Rippentrop demonstrated his unparalleled value to John Deere through his expert relationship management of the company's largest clients. Brent Rippentrop went on to serve on the senior management team and the Board of Directors for Sunstate Equipment Company, a construction equipment rental company Deere & Company partially owned. With Brent Rippentrop as an instrumental member of the management team, Sunstate Equipment Company quadrupled revenues and expanded market coverage from three to eight states. Brent Rippentrop's most recent role with Deere & Company was as the Vice President of Marketing for John Deere Credit, where he led strategic marketing efforts for equipment lending throughout the United States and Canada. With Brent Rippentrop at the helm, John Deere Credit expanded the company's market share against competitors. Utilizing his extensive leadership and management skills, Brent Rippentrop led a 100-person team while proficiently handling the division's significant budget. A resident of Iowa, Brent Rippentrop holds a Bachelor of Science in Agricultural Business and Accounting from Iowa State University.

Marketing responsibilities for John Deere Credit's U.S. and Canadian operations. Member of Senior Management Team for John Deere Credit.

Pricing, product development, market research and analysis, advertising and communications, call center support, e-communications, strategic marketing, go-to-market tactics.

Researched and created customer and channel focused value propositions. Generated over $200 million in annual incremental sales through direct marketing efforts. Increased finance market share against competitors with lower pricing by creating and delivering upon a deeper understanding of customer and channel needs. Created a direct marketing "center of excellence" which became the hub of Deere and Company's direct marketing activities for the U.S. and Canada.

Financial management, mergers and acquisitions, strategic planning, financial services product development, relationship management, channel management, research & analysis, go-to-market strategies for financial services

American Financial Services Association: Board of Directors - 2004-2008

United Way, St. Boniface Catholic Church, Waukee YMCA: Board of Directors - 2004-2009

Golf, family activities, supporting my son's competitive swimming

Brent Rippentrop, Brent, Rippentrop, Deere and Company, John Deere, Credit, Vice President, Marketing